Friends who are interested in bourbon often ask me where they should start and what bourbons they should be looking to try. Below is a list of bourbons that I think most people should try and that are fairly readily available. There is no reason for somoene newly interested in bourbon to chase after big names. Instead, try a bunch of different bourbons with different mashbills from different distillers and see what you like and what you don't like.
These are in no particular order.